Case study · Biz&Bibs
7x more Google clicks in six weeks
Estelle Ducommun already had a WordPress site and more than 80 podcast episodes. We rebuilt her podcast section on GoPod and turned her episodes into articles. Here is what happened in Google Search.
Google Search Console · bizandbibs.com
Where she started
A good website, a quiet podcast page
Estelle hosts Biz&Bibs, a French podcast for parents who run a business, with more than 80 episodes. Her main website runs on WordPress and works well for her business.
Her podcast page was a list of episodes with players, which gives Google very little to read. Through August and September, the whole site averaged about 2 clicks a day from Google Search.
The work
What we changed
A new podcast section
We took over her /podcast section and rebuilt it so Google can read and rank every episode.
Articles from her episodes
GoPod turned her episodes into full articles. She reviewed them and published 20 in three weeks.
Nothing else moved
Her WordPress site stayed exactly as it was. Same domain, no migration, no rebuild.
Results
What happened in Google
Google clicks a day
Daily average, Aug–Sep vs. the last two weeks
Google impressions a day
How often her pages showed up in search, same periods
Best day so far: 29 clicks. Before GoPod, her best day was 6.
For the first three weeks, nothing moved. That is normal: Google needs time to find, read and rank new pages.
Then, as the articles were indexed, clicks started to climb. The podcast section was the only part of bizandbibs.com that changed.
In her words
GoPod has helped me get new traffic to my podcast, and the SEO feature is amazing!
What’s next
20 articles in, 60+ to go
She has more than 80 episodes and keeps publishing new articles regularly. We are excited to see where that takes her show, and we will update this page as the numbers come in.
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