Case study · Architecture Topics
Articles published once, still growing months later
Architecture Topics tells the stories behind famous buildings. GoPod turned its episodes into articles, and most of them went up in two months. Over the months that followed, monthly readers more than tripled.
Article views per month · architecturetopics.com
Google AnalyticsWhere it started
Great episodes, nothing on the web to read
Architecture Topics tells the stories behind iconic buildings: the Parthenon, the Eiffel Tower, One World Trade Center and many more.
Like most podcasts, its episodes lived on listening apps. Someone curious about one of those buildings had no way to find the show, because there was nothing on the web to read.
The work
What we built
A podcast website
architecturetopics.com runs on GoPod: every episode has its own page, with links to every app.
56 articles from episodes
GoPod turned episodes into full articles. 41 went up in February and March, and new ones follow new episodes.
No upkeep
New episodes appear on the site on their own, with their listening links found automatically.
Results
Articles that keep working
Article views a month
April vs. October 2026
Website visitors a month
April vs. October 2026
475 visits started on an article. For those readers, an article was the front door to the show.
Most of the articles were written in a single push. Their readership did not fade after launch: it kept building month after month.
That is the difference between a post on social media and a page on the web. A good article about the Parthenon is still useful to someone looking it up a year later.
Beyond the page views
Readers become listeners
266 clicks to listen
From the website straight to an episode in their favourite app.
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YouTube
112
-
Spotify
105
-
Apple Podcasts
35
- Other apps 14
Not one hit: a long tail
54 of the 56 articles have been read. These five lead the way.
Linked from AI answers
Readers also arrive from links in ChatGPT and Gemini answers. Pages with real articles give AI assistants something to read and point to.
ChatGPTSends readers
GeminiSends readers
What’s next
One push, months of readers
Most of the work happened in February and March. The articles kept bringing in readers long after, and every new episode adds another page that can do the same.
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